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Westfield Mall, Christchurch
Merrell has a huge presence on the international retail stage, but didn't have a flagship store in New Zealand. Designability was enlisted to create a retail space that embodied the spirit of Merrell, and to increase the brand awareness in New Zealand. Located at Westfield Riccarton, the fit-out combines elements of the branding with an earthy palette of materials to create a visually interesting environment that allows the product to be the hero.
"I just wanted to thank both of you for your great effort with the Riccarton store, especially considering the tight time constraints. The result is fantastic and we have heard many great comments already.We look forward to seeing you at the opening tomorrow night."Hamish Cochran
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